Marketing to Women
If women contol 80% of the purchasing power in the US households... why are more companies and brands marketing to women?
Trendsight
Lipsticking
Wonderbranding
Thursday, February 26, 2009
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About the Publisher
- Chris Brown
- Hudson, OH, United States
- I run a marketing firm that helps companies bridge the gap between providing a product/service and making a sale. Marketing Resources & Results was founded in 1998.
2 comments:
This is a great post, as a wedding and portrait photographer in Worcester MA 99% of my clients are women, as brides looking for wedding photographer or parents for family photographer, the women are the ones that have interest in my type of work. Thanks for posting!
there was a really interesting essay in one of the last German "harvard Business Review" about Marketing and Branding especially for women!
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